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Print Advertising·Highland Park, TXFor businesses

Doug Ferber

The Good Life Park Cities

In 8,300 Park Cities mailboxes every month, next to local stories

Publisher of The Good Life Park Cities, a monthly community magazine mailed to Highland Park and University Park homes. Print and digital advertising.

In business
Publisher since 2022; 41 years in media
Service area
Highland Park and University Park
Member
since 2024

What Doug does

  • Monthly magazine ad placement
  • Sponsored expert articles
  • Business spotlights
  • Geo-targeted digital display ads
  • Online listing and review dashboard
  • Twelve-month neighborhood branding campaigns
All services →

Problems Doug solves

  • Your customers live in a few zip codes, not the whole metro
  • Ads that get skipped next to content nobody reads
  • No way to show expertise, only a logo
  • One-time promotions forgotten by the next mail day
  • Print and digital handled by different vendors

Who should call

  • Home services companies serving Highland Park and University Park
  • Medical, dental and professional practices near the Park Cities
  • Restaurants, boutiques and realtors wanting repeat visibility
  • Owners who think in a twelve-month brand presence

The best introductionA business owner whose customers live in Highland Park or University Park and who wants to be seen in those homes every month.

A business that needs citywide reach or a one-time promotion will not get the most from a neighborhood magazine.

10 guides by Doug

Answers Doug gives clients every week

All print advertising guides
Print Advertising The Park Cities households that should be your best customers have never heard of you You serve Highland Park and University Park, your work is good, and the homeowners there still call whoever they saw last. Here is why local brands are built by repetition in the right homes, how a community magazine does that, and how to tell whether it is working. 8 min read What should I ask a magazine publisher before I sign an advertising contract? Before you sign a magazine advertising contract: the questions that protect your budget 7 min read Is a community magazine better than postcards or Facebook ads for reaching local homeowners? Community magazine, postcards or digital ads: which reaches neighborhood homeowners 7 min read Can I design my own magazine ad and write my own sponsored column, or should I get help? Designing your own magazine ad and writing your own column: what to do yourself 7 min read Is print advertising dead for local businesses? Is print advertising dead? The myths that cost neighborhood businesses customers 7 min read How do I know if my print advertising is actually working? Is your magazine ad working? How to measure print advertising without guessing 7 min read How do I market my business to Highland Park and University Park residents? Marketing to Highland Park and University Park: what is different about the Park Cities 7 min read How much does it cost to advertise in a community magazine in Dallas, and what sets the price? What advertising in a neighborhood magazine costs, and what actually sets the price 7 min read What happens after I book an ad in a community magazine, and when does it run? You booked a magazine ad: what happens next, and when it reaches mailboxes 7 min read How do I keep my online reviews and listings in shape so my local advertising pays off? Your ad sends neighbors to Google first: keeping listings and reviews ready all year 7 min read

Why clients choose Doug

Proof, not promises

  • Publisher, The Good Life Park Cities Magazine (Best Version Media), since March 2022
  • Best Version Media: founded 2007, more than 1,300 hyperlocal magazines across the U.S. and Canada, 94,000-plus businesses served
In business
magazine since April 2019; Doug publishing since March 2022
Team
Independent local publisher backed by Best Version Media's home office in Brookfield, Wisconsin

In Doug's words

Situations Doug handles every week

Your best customers live in a few zip codes, not the whole metro

Citywide media charges for reach a Park Cities business cannot use. The Good Life Park Cities is mailed directly to targeted neighborhoods in the community, so a sponsor pays to be in front of a defined set of households every month.

Ads that get skipped

The magazine's content is local: stories about residents, spotlights on community members and businesses, upcoming events and announcements and photos submitted by readers. Sponsor messages sit next to material neighbors actually read.

No way to show expertise, only a logo

Sponsoring businesses contribute expert articles in their field; recent issues carry sponsor-written pieces on health, HVAC, roofing and moving. A column lets a business explain what it knows rather than just announce that it exists.

Branding that never builds

A one-time blast is forgotten by the next mail day. Doug's model is micro-targeted branding: the same households see the same business month after month, which is how recognition and increased sales accumulate in a neighborhood.

Print and digital handled by different vendors

Alongside the print sponsorship, Best Version Media offers geo-targeted digital ads across devices and an online presence dashboard for managing listings, monitoring reviews and tracking ad performance, so one publisher covers both.

Services

Everything Doug offers

Community magazine print sponsorshipMonthly ad placement in The Good Life Park Cities, mailed directly to targeted Park Cities neighborhoods.
Sponsored expert articlesBylined articles from sponsoring businesses in their area of expertise.
Business spotlightsFeatures on local businesses and community members.
Geo-targeted digital adsDisplay ads targeted to the neighborhoods the magazine serves, across devices.
Online presence dashboardTools for managing business listings, monitoring reviews and tracking ad performance across platforms.
Neighborhood branding campaignsA tailored marketing plan that keeps a business in front of the same households month after month.

Service area: Highland Park, University Park, Park Cities, Dallas

About

Doug Ferber

Doug Ferber publishes The Good Life Park Cities, a monthly community magazine produced with a national community-magazine network and mailed free to 8,300 homes in Highland Park and University Park. The magazine has served the area since 2019; Doug has published it since 2022 and has lived in Highland Park for 41 years.

He came to the magazine after more than 40 years in media, starting as a radio sales trainee in 1984 and later brokering more than 100 radio station sales. His model is micro-targeted branding: the same households see the same business month after month, with sponsored expert articles, business spotlights and geo-targeted digital ads alongside the print placement.

Why clients choose Doug

  • Mailed directly to a defined set of Park Cities households every month, so the audience is specific and repeatable
  • Content is written by and about the community, so ads sit next to material residents actually read
  • Print, digital and online presence can be combined under one publisher who lives and works in the area

Works alongside: Works alongside members who serve Park Cities homeowners and send business both ways, including home services companies, realtors and medical practices that sponsor the magazine.

Member of BNI Preston Center since 2024.

FAQ

Questions people ask Doug

Who receives The Good Life Park Cities?

It is mailed monthly to targeted neighborhoods in the Park Cities area of Dallas. Doug can share the current distribution details for the issue a sponsor would appear in.

Is this only print?

No. Print sponsorships are the core, but Best Version Media also offers geo-targeted digital ads across devices and an online presence dashboard for listings, reviews and ad performance, so one program can cover print and digital.

What kind of content runs in the magazine?

Local stories, spotlights on community members and businesses, upcoming events, and announcements and photos submitted by readers. Sponsoring businesses contribute expert articles in their field.

Can my business write an article?

Yes. Recent issues include sponsor-written pieces on health, HVAC, roofing and moving. Doug helps shape the message so it reads as useful content, not an advertisement.

How long has the magazine been around?

It has served the Park Cities since 2019 and Doug has published it since March 2022. Best Version Media, the parent network, has published community magazines since 2007 and now produces more than 1,300 titles.

Contact

Reach Doug

CompanyThe Good Life Park Cities
Office4819 Auburndale Ave, Highland Park, TX 75205

Email goes through the referral form so the chapter can record the introduction.

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