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Web Design & Development·Dallas, TXFor businesses

Vicky Gouge

Full Moon Design Group, Inc5.09 Google reviews

Brand, print and website that say the same thing

President of Full Moon Design Group in Dallas. Settles positioning and message with the owner first, then designs the logo, print pieces and WordPress website to match.

In business
21 years
Service area
Dallas and Austin, clients across Texas
Team
Vicky Gouge and designer Matt Coleman
Member
since 2011

What Vicky does

  • Brand identity and logo design
  • WordPress website design
  • Brochures, direct mail and print
  • Marketing strategy and positioning
  • Event branding and promotional products
  • Ongoing marketing and website support
All services →

Problems Vicky solves

  • A new business that needs a real identity, not just a logo
  • The logo, brochure and website look like three different companies
  • You need a professional website without a custom-build budget
  • Marketing that happens in bursts instead of consistently
  • Print pieces that do not match the brand

Who should call

  • New mid-size businesses needing a brand and a website
  • Established companies repositioning or entering a new market
  • Owners who want design, print and web from one firm
  • Marketing consultants who need a design partner

The best introductionA new mid-size business that needs branding developed and a website designed, before anything has been printed.

10 guides by Vicky

Answers Vicky gives clients every week

All web design & development guides
Web Design & Development Your website, brochure and logo look like three different companies: fixing the brand The brand got built one piece at a time by whoever was available. Here is how to tell whether that is costing you customers and what a strategy-first rebrand involves. 8 min read What should be in a brand style guide, and how do I keep my brand consistent after launch? After the new logo: what a brand style guide holds and how to keep the brand from drifting 7 min read What questions should I ask a graphic designer before hiring them for my logo and brand? Before you hire a graphic designer: the questions that separate decorators from partners 7 min read What are the biggest branding myths and mistakes small business owners believe? Branding myths that cost small businesses money, and what is actually true 7 min read Does a small business still need printed brochures, business cards and direct mail? Do you still need brochures, cards and mailers? Which print earns its keep 7 min read What happens during a logo and brand identity project, and how long does it take? Inside a logo and brand identity project: what happens at each step and what slows it down 7 min read Can I design my own logo with Canva or an AI logo generator instead of hiring a designer? Making your own logo with Canva or AI: when it works and when it costs you later 7 min read What should I check before naming and branding a new business in Texas? Naming and branding a new Texas business: what to check before you pay for a logo 7 min read Should my small business get a template website or a custom website? Template website or custom design: how a small business decides without overspending 7 min read How much does a logo and brand identity cost for a small business in Dallas? What a logo and brand identity cost a small business, and what moves the price 7 min read

Why clients choose Vicky

Proof, not promises

  • Vicky Gouge, President, Full Moon Design Group, Inc.
  • The firm's tagline, EXPOSE YOURSELF, is a registered trademark of Full Moon Design Group, Inc.
Team
Vicky Gouge, President, and designer Matt Coleman (B.A. in graphic design and communication, Missouri Southern State University, 2004)

What clients say

Excerpts from public Google reviews of Full Moon Design Group. Read all 9 on Google.

★★★★★a year ago

Full Moon Design Group is an absolute game-changer for businesses looking to elevate their branding and marketing! Their team is incredibly talented, creative, and committed to delivering top-notch designs that truly make an impact. From logo design to marketing materials and web design, they take the time to understand your vision and bring it to life with originality and professionalism. What sets them apart is their collaborative approach and attention to detail—they don’t just create designs, they craft brand identities that stand out. Plus, their relaxed yet professional culture makes working with them a fantastic experience.

— John Highly Jr.
★★★★★9 years ago

Vicky and Full Moon Design are a tremendous asset for my business. They do excellent graphic design work and recently they re-did my entire website and it looks awesome! Very refreshing to find a company like Full Moon Design that can deliver on time (every time), on-budget and really provide me a creative way to expose my business. I highly recommend Full Moon Design for all your graphic design needs.

— Michael Crouch
★★★★★5 years ago

Full Moon Design team is a fantastic operation to work with. SafeHaven Pest Control sends them multiple projects per month & they always have great creativity & quick turnaround. Having a partner like the team at Full Moon Design makes business easier.

— Michael Bosco
Show 2 more reviews
★★★★★8 years ago

Vicky@Full Moon Design Group is amazing! Highly recommend Full Moon Design for all your graphic needs. They are a very unique, creative and talented group who listen and capture the true essence and vibe of your company!

— Priya Pandit
★★★★★8 years ago

I am an artist and designer and finally decided to make myself legit. Full Moon Design Group was referred to me by a good friend to design my logo and business card. With a name like Full Moon Design along with the tagline, Expose Yourself, I thought how could I go wrong! Boy am I glad I put my start in their hands! I am so thrilled with what Vicky and Matt did for me! As an artist I had some very definite ideas about what I wanted for my logo and at the same time too many ideas. They took my ideas and created the absolute perfect logo for me.

— Annette Maule

In Vicky's words

Situations Vicky handles every week

A new business that needs a real identity, not just a logo

Brand development at Full Moon covers logo, visual standards, messaging, voice and tone, and the collateral that follows. Vicky names a new mid-size business that needs branding and a website as the client she most wants to meet.

The logo, the brochure and the website all look like different companies

The firm's stated approach is strategy first: positioning, audience and message are settled with leadership before anything is designed, so every piece says the same thing.

You need a professional website without a custom-build budget

Full Moon builds WordPress sites either custom-designed or from templates, depending on budget, and recommends a managed hosting partner for monthly backups and updates. Clients can update their own content.

Print still matters in your business

Brochures, direct mail, business cards, postcards, event branding and promotional products have been part of the firm from the start, designed to match the brand.

Marketing that happens in bursts instead of consistently

The firm has added marketing strategy, content strategy, email and social media, SEO and AI-assisted automation and reporting, with ongoing support so the marketing keeps running after launch.

Services

Everything Vicky offers

Brand identity and logo designLogo development, visual brand standards, messaging, voice and tone, and brand refreshes.
Creative consulting and marketing strategyBrand positioning, customer journey mapping, competitive analysis and campaign planning.
Print and collateral designBrochures, direct mail, business cards, postcards, event branding and promotional products.
WordPress website design and developmentCustom or template-based sites, landing pages, UX/UI, website audits and maintenance.
ADA accessibility consultingReviewing websites for accessibility.
Content, email and social media marketingContent marketing, email campaigns, social media strategy and SEO.
AI marketing solutionsAI-assisted content development, marketing automation, lead nurturing and reporting.
IllustrationCustom illustration for brand and marketing pieces.

Service area: Dallas, Austin, Texas

About

Vicky Gouge

Vicky Gouge is President of Full Moon Design Group, Inc., a graphic design, print and marketing firm with Dallas and Austin lines. She works with designer Matt Coleman, and clients on Google describe on-time, on-budget delivery over many years.

Her way of working is strategy first: positioning, audience and message are settled with the business's leadership before anything is designed, so the logo, the brochure and the WordPress website carry one message. Websites are built custom or from templates to fit the budget, print has been part of the firm from the start, and the firm has added content, email, social media and AI-assisted marketing with ongoing support after launch.

Why clients choose Vicky

  • Strategy is settled before design begins, so brand, print and website carry one message
  • Design, print and WordPress development under one roof, with template-based options for smaller budgets
  • A collaborative, cost-conscious approach that the firm describes as maximizing the client's budget; clients on Google describe on-time, on-budget delivery over many years

Works alongside: Works alongside internet marketing companies, marketing consultants and website programmers.

Member of BNI Preston Center since 2011.

FAQ

Questions people ask Vicky

Do you only do design, or strategy too?

Strategy comes first. Full Moon works with the leadership team on positioning, audience and message before designing, and offers brand positioning, marketing strategy, customer journey mapping and campaign planning as services in their own right.

What kind of websites do you build?

WordPress websites, either custom-designed or template-based depending on budget. Clients can update content themselves, and the firm recommends a managed hosting partner for backups and updates.

Can you handle print as well as digital?

Yes. Brochures, direct mail, business cards, postcards, event branding and promotional products are all designed to match the brand.

What does it cost?

The firm does not publish prices. It describes cost-effective solutions that maximize a set budget, template-based sites for smaller budgets, and managed hosting for a minimal monthly cost.

How do we start?

With a discovery call. Vicky can be reached at 214-414-1069 or

Contact

Reach Vicky

CompanyFull Moon Design Group, Inc
Office3423 W Pentagon pkwy, Dallas, TX 75233

Email goes through the referral form so the chapter can record the introduction.

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